Despite the ongoing court battle between Skoda India and a customer who has charged the company of fraud (Mr Harish is ably supported by Team BHP... Way to go, guys! Keep up the fight. We... I am with you) the car and all its permutations - Octavia, Laura and Superb - are a hit because it is a good car. Well, as the beleagured Harish found out, all the goodness might come to an The End with the first service!! Skoda took off without anybody plugging it. (Something with the Czechs... remember Yana?)
But good vehicles too need an endorser - as Santro said with Shahrukh. As Innova says with Aamir. Though Aamir looked a bit lost (no, I am NOT insinuating size here) in the endorsement and his usual persona-synergies were lacking, he nevertheless put his might behind the model. Hopefully the Al Gore certification for Toyota as the cleanest car too might have helped him jump into... taking the call.
Thankfully the companies who use the star services do not make it mandatory for them to push the products they endorse in their movies. So, though we saw Shahrukh jumping over a Santro in Rab Ne Bana... Aamir doesn't drive an Innova in Ghajini; he does a Q7 Quattro (Quattro is not any model name, but a tech spec only, available also in Audi sedan A8; just to let you know how informed I am!) Mr Singhania in Ghajini is super rich. But, did the Q7 rise up to the 'occassion'? (The 'occassion' in question being the situation where Mr Singhania's girl calling up to say a villain is going to wrack her head open). No, it didnt! Getting the call the Q7 drifted a U... and let me tell you, SUV stunts are best left to the jungle, off road. NOT on tarmac. But Mr Aamir had to use the Q7 as he OWNED it!
Then, is that reason enough? How would it have looked had he done the same thing in a Mercedes Benz SLK model...with the top down?
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